
Privacy Policy
HelloRide – Privacy Policy
Effective Date: 04/04/2025
At HelloRide, your privacy is important to us. This Privacy Policy explains how we collect, use, share, and protect your personal data when you use our ride-hailing and private hire services through our mobile application or website.
By using HelloRide, you agree to the collection and use of your information in accordance with this policy.
Who We Are
HelloRide
Phone: 01208 636 246
Email: contact@helloride.co.uk
HelloRide acts as the data controller for the information we collect from users.
Information We Collect
We collect the following types of personal data:
1: Information You Provide Directly
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Name
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Phone number
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Email address
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Payment information (processed securely via third-party providers)
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Profile photo (if uploaded)
2: Information We Collect Automatically
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Location data (e.g., GPS coordinates while using the app)
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Trip details (pickup and drop-off locations, duration, time)
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Device information (device model, OS version, IP address)
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App usage data (pages visited, features used)
3: Driver Information (if applicable)
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Driving Licence and vehicle documentation
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Background check results
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Bank account for payouts
How We Use Your Information
We use your personal data for the following purposes:
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To provide, manage, and improve HelloRide services
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To facilitate trip bookings and route navigation
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To communicate with you (e.g., trip updates, support)
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For billing and payment processing
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To comply with legal and licensing requirements
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To detect and prevent fraud or misuse of our services
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For internal analytics and performance monitoring
Legal Basis for Processing
We process your data based on the following lawful grounds:
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Performance of a contract (e.g., when you book a ride)
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Legal obligations (e.g., HMRC or licensing authority requirements)
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Legitimate interests (e.g., service improvement, security)
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Consent (e.g., for marketing communications – where applicable)
How We Share Your Information
We may share your data with:
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Drivers to fulfill your ride requests
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Payment processors for secure transactions
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IT and cloud service providers who help run our platform
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Law enforcement or local authorities where legally required (e.g., Cornwall Council)
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Third parties in the event of a business transfer or merger
We never sell your personal data to third parties.
Data Retention
We retain your data only as long as necessary:
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For the purposes set out in this policy
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To comply with legal or regulatory obligations
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To resolve disputes and enforce agreements
Typically, trip and payment data is kept for up to 6 years in line with UK tax law.
Data Security
We implement appropriate technical and organisational measures to protect your personal data, including:
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Data encryption
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Secure cloud hosting
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Access controls and regular audits
While we take these precautions, no method of data transmission or storage is 100% secure.
Your Rights
You have the following rights under UK data protection law:
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Access to your personal data
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Correction of inaccurate or incomplete data
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Erasure (“right to be forgotten”) in certain cases
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Restriction of processing
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Data portability
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Objection to processing based on legitimate interest or direct marketing
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Withdraw consent (where processing is based on consent)
To exercise any of these rights, contact us at contact@helloride.co.uk
Cookies and Analytics
We may use cookies and analytics tools (e.g., Google Analytics) to understand how users interact with our app or website. You can control cookie settings via your browser or device preferences.
Children’s Privacy
HelloRide does not knowingly collect data from individuals under the age of 18. If we discover that we have collected such data, we will delete it promptly.
International Data Transfers
If data is transferred outside the UK (e.g., for cloud storage), we ensure it is protected using standard contractual clauses or other legally approved mechanisms.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will post the new version and revise the “Effective Date.” Continued use of our Services constitutes your acceptance of any updates.
Contact Us
If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact:
HelloRide Privacy Team
Email: contact@helloride.co.uk
Phone: 01208 636 246
You may also lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk if you believe your rights have been violated.